LOGOS!!!

Every company has a logo, be it an actual design or a certain font, color, and way they write the company name on every one of their products. If a logo is good I think that its design and shape stick with you so that if you saw again you would recognize it. It should not be so complicated that it destracts from the page or product it represents and it should be somewhat related to the company or individual it represents. Some personal favorite logos of mine are:

The Tory Burch logo
Its design is simple and not destracting but its also unique so it doesn't get confused with other company logos.

Another favorite of mine is the Lilly Pulitzer LogoThe colors are the company's trademark colors but even without the colors it is still recognizable as Lilly Pulitzer and it has the company's initials in a fun way.


And another favorite of mine is the Lacoste logo It has the company name and then the same logo on all of their clothing. A smart marketing technique because once people are familiar with the logo they will always recognize the products.